Wayward Key Tours (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.

By using our website at waywardkeytours.com or booking a charter with us, you agree to the practices described in this policy.

Information We Collect

Information you provide directly

• Booking and contact information — name, email address, phone number, group size, preferred dates, and any details you share about your trip when you contact us, fill out a form, or book through our booking platform (FareHarbor).
• Payment information — payment details are collected and processed by our third-party booking platform, FareHarbor. We do not store your credit card or payment information on our website or servers.
• Communications — any messages, questions, or feedback you send us via email, phone, text, or our website contact form.
• Newsletter subscription — your email address if you subscribe to our mailing list.

Information collected automatically

• Website usage data — when you visit our website, we may automatically collect information such as your IP address, browser type, device type, pages viewed, time spent on pages, and referring website. This data is collected through cookies and similar technologies (see our Cookies Policy).
• Analytics — we use Google Analytics and similar tools to understand how visitors use our website so we can improve the experience.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and communicate with you about bookings
• Process and manage your charter reservations
• Send you trip confirmations, reminders, and follow-up communications
• Send you newsletters or updates if you’ve subscribed (you can unsubscribe at any time)
• Improve our website, services, and guest experience
• Comply with legal obligations

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• Service providers — with trusted third-party services that help us operate our business, including our booking platform (FareHarbor), email service, analytics tools, and payment processors. These providers only have access to the information needed to perform their services and are obligated to protect it.
• Legal requirements — if required by law, regulation, legal process, or government request.
• Safety — to protect the rights, safety, or property of Wayward Key Tours, our guests, or the public.

Your Choices

• Email communications — you can unsubscribe from our mailing list at any time by clicking the unsubscribe link in any email or by contacting us directly.
• Cookies — you can manage your cookie preferences through your browser settings. See our Cookies Policy for more details.
• Access and deletion — you may request access to, correction of, or deletion of your personal information by contacting us at the address below.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites (such as our booking platform, social media profiles, or local partner sites). We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

Children’s Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us:

Wayward Key Tours
Email: contact@waywardkeytours.com
Phone: 727-355-3717
Clearwater & St. Petersburg, Florida